AHPGS(Accreditation Agency in Health and Social Sciences)
17 October 2022 Monday
Your brain decides what to buy, not you
In marketing, many different methods are tried by brands and advertisers to attract consumers’ attention. Stating that neuromarketing, defined as pressing the ‘’buy button’’ in the brain, is preferred by brands, Asst. Prof. Dr. Sinem Eyice Başev emphasizes that marketing strategies will be determined accordingly.
