"Neuromarketing", which determines which product to buy or not by measuring the brain waves of consumers in the decision-making process before purchasing something, plays a major role in the marketing strategy of many brands. The answers given to the question of what is thought about any product or advertisement can be misleading, however, measurements made using neuroimaging techniques can determine how the advertisement, product and packaging are approached. In other words, the brain decides what people buy.
"Neuromarketing", which determines which product to buy or not by measuring the brain waves of consumers in the decision-making process before purchasing something, plays a major role in the marketing strategy of many brands. The answers given to the question of what is thought about any product or advertisement can be misleading, however, measurements made using neuroimaging techniques can determine how the advertisement, product and packaging are approached. In other words, the brain decides what people buy.
