Consumer psychology has been studied; Shopping for pleasure gives happiness
The results of the survey conducted with consumers aged 18 and over who shop online were shared. Speaking about the results of the research focusing on consumer behavior and psychology, Asst. Prof. Dr. Hande Ayhan Gökcek said: "Consumers, who see shopping as an action that gives pleasure and happiness, feel better after shopping.For the mentally well consumer, shopping has nothing to do with happiness and pleasure."
