In recent years, online shopping campaigns organized under various titles such as "Legendary Friday, Wonderful Friday" have started to become very popular. People have been waiting for this time of the year to buy products that seem to be discounted, whether they need the products or not. Another study has been conducted on the effects of these special discounts, which cause many debates in sociological terms, on consumers. According to the results of the research conducted with consumers over the age of 18 who live in Turkey and shop online, it was determined that consumers shop for fear of missing out, which causes fatigue and anxiety.
