AHPGS(Accreditation Agency in Health and Social Sciences)
14 June 2021 Monday
Digitalized marketing activities explained with the book "Marketing in a Digitalized World"
Prepared under the editorship of Asst. Prof. Dr. Mehmet Sağlam, the book "Marketing in a Digitalizing World" has been published. The book is an answer to the questions of how to approach digital marketing and evaluating marketing activities on the basis of digitalization in order to take advantage of the opportunity created by digitalization.